Education

I earned my Bachelor of Music degree in Instrumental Performance from The University of Illinois Urbana-Champaign in May 2022 and began the Master’s program in Advertising at UIUC later that year. I became interested in advertising while completing my Public Relations minor as an undergraduate student.

As a graduate student, I gained experience in research (primary, secondary, qualitative, quantitative), advertising strategy, application of advertising theory, and crafting solutions through insights that align with best practices. I also picked up a Global Studies graduate minor to better inform my own understanding of how the world works. I also served as a Research Assistant, Teaching Assistant, a Marketing Communications Intern with the Office of Corporate Relations, and the Vice President of Outreach for the non-profit Arpeggia during this time.

During my six years at UIUC, I sharpened my skills in writing compelling website copy, social media content, and other digital content. My expertise lies in thinking creatively to develop innovative ideas, adapting strategies to resonate with diverse audiences across multiple platforms, and using insights to drive meaningful solutions. I thrive on exploring new trends and navigating the dynamic media landscape.

My passion for learning motivates me to dig deeper and think outside the box. My unique background, rooted in music and writing, allows me to combine my analytical abilities with a creative and collaborative mindset in the data and research field.